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Meta Ads · Campaign report

Account and delivery health

Status is read from Meta via Windsor for campaigns, ad sets and ads that delivered in the last 30 days. Meta's rejection reasons and Account Quality restrictions are not exposed through this feed, so any flag here should be checked in Ads Manager and Account Quality.

Scorecard

Selected range compared with the previous equivalent period.

Budget and pacing

Daily trend

Funnel

Step conversion from the previous stage. Bar length uses a compressed scale so later steps stay visible.

Ad sets

Creatives performance

Ad names combined across ad sets.

Creative engagement

Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion rates are a share of video plays.

Countries